Google Ads Tip #15 – Google Ads Sixth Sense
It was my turn to see the dermatologist. I stepped into his office, walking approximately five meters to his desk. He was an elderly man who observed me from a distance before continuing to write something. Once I sat down and explained the acne I had on my face, he began to examine me. In the end, he wrote nothing new but handed me the prescriptions he had initially prepared. When I asked him how he had correctly diagnosed me even before I arrived, he simply said, “It’s my sixth sense.”
The more ad accounts you work on, the more patterns you’ll spot, and the more problems you’ll solve. This development of a sixth sense is similar to that of a seasoned dermatologist.
I remember when I first reviewed an ad account for a SaaS company that had hundreds of clicks but zero conversions. My sixth sense was triggered, and the first thing I checked was the landing page. As expected, it was messy: the hero section was ineffective, the sign-up form didn’t work, and every other detail was causing visitors to bounce. The first thing I did was instruct them to redesign the page according to our landing page checklist. Shortly thereafter, we began to see real conversions.
In another case, an ad account was performing well except for a much higher cost per conversion compared to competitors in the same niche. My sixth sense led me to examine the “unknown audience,” and I was struck by the amount of budget wasted on this segment, which had a much lower conversion rate.
Many years ago, I read the marvelous book Blink: The Power of Thinking Without Thinking by Malcolm Gladwell, and I was amazed by how thousands of working hours in your field of expertise can lead to the formation of a sharp sixth sense that can recognize patterns, identify problems, and implement the correct measures faster than anyone else.
Furthermore, do not underestimate the value of dedicating time to analyze dashboard charts and continuously compare data across different timelines. I often saved between ten to twenty customized reports for each client within report editors. The more time I spent reviewing these reports, the greater the insights I gained, and more importantly, the more my sixth sense I developed.
