Google Ads Tip #14 – The Power of Auction Insights – A New Experiment

I used to gaze at the Auction Insights report because it was fascinating to see who was competing with me, how often their ads appeared above mine, the percentage of my absolute top impressions compared to theirs, and the satisfaction of outranking them… bla bla. However, what next?? I take no action and start flipping through other tabs. So, I thought these reports were just meant to make me feel good and satisfied before ending my workday.

I was convinced there was much more to exploit from this great report, so after extensive work and testing, I came up with the best way to use it, which is “Keyword Auction Insights Report” Google Ads dashboard offers a detailed report on the performance of each keyword compared to your competitors. Voila! Here’s how I can best benefit from it.

First, I reviewed my old ad account and gathered the top-performing keywords that consistently converted into calls or form submissions. Then, I created a complex script that extracted the average seven-day performance compared to competitors. Next, I set up an automated rule to gradually increase my maximum CPC for each keyword by 10% daily until I became the top performer in terms of absolute impression share and my search impression share exceeded 80% (which you usually can’t overpass).

Additionally, the script reduces the maximum CPC by 10% daily if my results stabilize, preventing overbidding during less competition. Of course, this strategy works best with manual bidding because you can’t set individual bids for each keyword using automated bidding options.

So, after running your Max Conversions campaigns for a while, transfer your best-performing keywords into a new manual bidding campaign and implement this script. You can even leave the same keywords enabled in your old campaign because the manual bidding campaign will always capture all the clicks.

I’m still testing this strategy, but I’m overwhelmingly sure it will deliver excellent results. I even believe that sooner or later, Google Ads might hide this detailed report as they have done with other important metrics. I hope they don’t.

Later on, I’ll share the results—stay tuned!