What Is a Good Google Ads Optimization Score? Tips to Improve Performance
1. What Is Google Ads Optimization Score?
The Google Ads Optimization Score is a metric designed by Google to evaluate how well your account is set up to perform. It ranges from 0% to 100%, with higher scores indicating that your campaigns are closely aligned with Google’s best practices.
Read Google’s official explanation on how optimization scores are calculated.
2. What Is Considered a Good Optimization Score?
A good Google Ads optimization score generally falls between 80% and 100%. Most advertisers aim to stay above 85% to ensure optimal performance. However, achieving 100% doesn’t always mean your campaigns are perfect—it simply means you’ve implemented all of Google’s current recommendations.
3. How Is the Optimization Score Calculated?
Google’s system analyzes your account and provides recommendations based on data such as:
- ✅ Keyword quality and match types
- ✅ Ad relevance and CTR (click-through rate)
- ✅ Landing page experience
- ✅ Use of extensions and Smart Bidding
- ✅ Conversion tracking setup
Each recommendation carries a percentage weight, showing how much it will affect your score once applied.
4. How to Improve Your Google Ads Optimization Score
Improving your score requires ongoing adjustments and smart automation. Here’s how to raise it:
- 🔹 Implement automated bidding strategies like Target CPA or Maximize Conversions.
- 🔹 Add all relevant ad extensions—sitelink, call, and location.
- 🔹 Optimize keywords by removing underperforming ones and adding negatives.
- 🔹 Regularly review Google’s recommendations in the Optimization tab.
Learn more from Google Ads Optimization Score insights.
5. Balancing Score With Strategy
While it’s helpful to follow Google’s recommendations, not all suggestions are ideal for every business. Some may increase your ad spend without improving conversions. Always balance automation with strategic decision-making.
Our PPC management services help you interpret these scores to make smarter, ROI-driven adjustments.
6. Common Mistakes to Avoid
- ❌ Chasing a 100% score without evaluating ROI.
- ❌ Ignoring custom strategies in favor of Google’s automation.
- ❌ Failing to monitor conversion quality.
Optimization score is a guide, not a goal—focus on profitability over perfection.
7. Final Thoughts
A high Google Ads optimization score shows that your campaigns follow best practices, but the real measure of success is performance. Use the score as a diagnostic tool to enhance efficiency, reduce costs, and improve conversions.
Need help increasing your optimization score and ROI? Contact us for expert Google Ads management.
